What does EMV mean?
EMV stands for "Europay, MasterCard, and Visa". The acronym was adopted in Europe when chip cards were initially introduced. EMV is synonomous with "chip card".
The "EMV" acronym was developed in Europe back when chip cards were first gaining popularity. Over time, the phrase has become synonymous with Chip technology. So anytime you hear "EMV", just think "Chip cards!"
Chip cards are widely considered to be a safer and more secure manner of processing than traditional magnetic swipe cards. That's due to the fact that the chip that resides within the card is practically impossible to replicate - stealing someone's card will do a fraudster little good. Unlike magnetic-swipe cards which can be "skimmed" - copying a chip card wouldn't be possible for a traditional thief that simply steals cards.
Paired with a PIN number (known as Chip+PIN), this technology is considered the safest in the industry for sensitive payment transactions.
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